J.J. Abrams reportedly walked away from a $500 million Apple TV deal

While J.J. Abrams‘ Bad Robot production company reportedly signed a $250 million deal with WarnerMedia, the company may have walked away from an even big mega deal at Apple.

• That deal reportedly would have required 100 percent exclusivity, however.
• Bad Robot already has projects in development with Paramount and a new Star Wars movie landing in December, so the exclusivity clause may have been a non starter.
• Abrams and his team also reportedly had concerns about Apple’s TV+ business model.
• Bad Robot was also reportedly concerned that Apple doesn’t own the rights to any existing franchises or characters that Abrams could work with.