NBC agrees to pay $3.6 billion for Premier League rights extension
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The network has agreed to pay about £2.7 billion, or about $3.6 billion, over the next six years, carrying it through 2028.
The price is reportedly almost double what NBC paid when it last renewed its deal with the league in 2016. It has carried the league’s games since 2013.
Included in the deal is the rights to carry all 380 European football, or North American soccer, matches each season.
NBC reportedly faced competition for the rights from a joint bid assembled between Disney owned ESPN and CBS Sports. Fox also bid as part of a collection of other broadcasters.
Premier League matches have been averaging about 609,000 this season, which is a 14% increase over the previous one, though that one was heavily impacted by the pandemic.
This isn’t NBC’s first eye popping sports rights deal — it agreed to pay $7.75 billion for U.S. broadcast rights to the Olympics through 2032 in 2014.