NBC Olympics partners with Uber

By Matt Collins Article may include affiliate links

NBC Olympics is partnering with Uber to bring a custom in-ride video experience to U.S. Uber riders during the XXIII Olympic Winter Games:

• Riders across the country will be able to access Olympic athlete interviews and highlights, curated each day of competition by NBC Olympics
• Once a rider begins their trip, the Uber app will feature a link to an NBC Olympics site, where they can access the interviews, highlights and content from NBC Olympics’ broadcast tea
• As part of the series, NBC Olympics will produce exclusive “in-car” interviews for Uber riders
• These interviews will feature U.S. athletes and broadcast announcers as they are in transit to and from competition venues, providing a sense of anticipation leading up to an important event or reaction from a performance or medal win