Rachel Maddow signs new deal with MSNBC: Report
By Matt Collins Article may include affiliate links
Source had said that Maddow, who recently hired a new agent, was thinking about leaving MSNBC to focus on her family and her own projects, including possibly launching a podcast or digital media network of her own.
Terms of Maddow’s new deal were not announced and NBC has yet to confirm the host’s new deal, which extends a contract that would have ended in 2022.
Maddow’s self titled 9 p.m. eastern show is a key part of MSNBC schedule — and ratings.
Some source says that Maddow may have negotiated more time off or, perhaps, even taking off Fridays or another day of the week, meaning she’d only have to prep for four original episodes on a typical week. Maddow is said to be a stickler for the details and conducts in-depth research and review of all of her show content.
Meanwhile, other reports said that NBC sweetened the deal by offering Maddow additional opportunities, though what exactly those are are not immediately clear.
They could have included remaining as anchor of the network’s key political coverage as well as podcast or streaming content on the network’s digital platforms. Some of these projects could give Maddow the opportunity to dig into topics more deeply, perhaps outside the restrictions of the typical 44 minute time a one hour show gets after commercial time.
According to earlier reports, Maddow’s existing deal called for her to make about $7 million a year.
Her show reportedly generates between $8,000 and $10,000 per 30 second national commercial during its daily first run, according to a compilation of several reports from over the past three year, making it one of the network’s most lucrative shows. The show typically repeats overnight as well.