The Weather Channel, which announced a partnership with The Future Group in April 2018 to produce immersive mixed reality segments about weather, safety, science and climate, has released a series of IMR segments since then.
- IMR can be considered a form of augmented reality, which is becoming increasingly popular with broadcasters.
- In general, IMR can be distinguished from AR by a variety of factors, though there is not always a clear line.
- IMR tends to feature talent placed within 360-degree virtual environments that are combined with interactive animations, sounds and more.
- By 2020, the Weather Channel plans to use IMR in 80 percent of its programming.