Here’s your annual reminder about ‘Super Bowl’ trademarks

By Matt Collins Article may include affiliate links

As you prepare promotions and marketing around the Super Bowl, keep in that the name of the game is a trademark.

• The name “Super Bowl” is a registered trademark and can only be used in promotions that are officially licensed to use the name and logo.
• This means that most promotions will likely need to avoid using the name “Super Bowl.”
• For promotions related to the game, a popular alternative is “The Big Game” or referring to the day as “Game Day.”
• Keep in mind that all promotions, no matter what terminology is used, should avoid implying any direct relationship with the official Super Bowl unless they are officially authorized to do so.