NBC is using another of its hits to promote ‘Brooklyn Nine Nine’ return

By The MixDex Wire

NBC is busy promoting its pickup of the former Fox program “Brooklyn Nine Nine” — including a spot that channels the familiar typography and lines from another NBC crime hit — “Law & Order.”

• The new spot features headlines in the iconic Friz Quadrata font the “Law & Order” franchise is known for using.
• Although the original “Law & Order,” “Law & Order: Criminal Intent” and the short lived “Law & Order: LA” are no longer actively in production, “Law & Order: SVU still airs as part of NBC’s schedule.