Apple is hoping for November launch, maybe priced higher than other streamers
By Matt Collins Article may include affiliate links
Bloomberg is reporting that Apple TV+ will launch in November 2019 at a price that’s higher than many competing streamers.
Apple TV+ is a streaming service (not to be confused with the Apple TV app or Apple TV device) that will include exclusive content.
According to Bloomberg’s sources, the company is also considering a $9.99 a month price tag for Apple TV+ — and hopes to beat Disney+ to market.
That would put the monthly fee in line with what Apple charges for Apple Music and Apple News+, but is higher than many other competitors services both current and upcoming.
Netflix and Amazon Prime Video cost as little as $8.99, while Disney+ has announced a $6.99 price when it debuts.
Apple is in the middle of an effort to increase its “service” business revenue to $50 billion by 2020 as the smartphone market slumps.
The Financial Times reported that Apple has set aside $6 billion to invest in original content — much less than Netflix’s reported $14 billion.
Apple has been mum on what additional content (if any) might be available with a TV+ subscription.
The only firm programming is a handful of original series, including the much-hyped “The Morning Show” starring Jennifer Aniston and Reese Witherspoon.
Meanwhile, sources say Apple may also look to bundle its TV+ service with other subscription based services.