Apple is hoping for November launch, maybe priced higher than other streamers

By Matt Collins Article may include affiliate links

Bloomberg is reporting that Apple TV+ will launch in November 2019 at a price that’s higher than many competing streamers.

Apple TV+ is a streaming service (not to be confused with the Apple TV app or Apple TV device) that will include exclusive content.

According to Bloomberg’s sources, the company is also considering a $9.99 a month price tag for Apple TV+ — and hopes to beat Disney+ to market.

That would put the monthly fee in line with what Apple charges for Apple Music and Apple News+, but is higher than many other competitors services both current and upcoming.

Netflix and Amazon Prime Video cost as little as $8.99, while Disney+ has announced a $6.99 price when it debuts.

Apple is in the middle of an effort to increase its “service” business revenue to $50 billion by 2020 as the smartphone market slumps.

The Financial Times reported that Apple has set aside $6 billion to invest in original content — much less than Netflix’s reported $14 billion.

Apple has been mum on what additional content (if any) might be available with a TV+ subscription.

The only firm programming is a handful of original series, including the much-hyped “The Morning Show” starring Jennifer Aniston and Reese Witherspoon.

Meanwhile, sources say Apple may also look to bundle its TV+ service with other subscription based services.

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