Can Netflix turn ‘Stranger Things’ into a billion-dollar franchise?

Although the latest season of “Stranger Things” hitting Netflix over the July 4 holiday weekend, the streaming company has been heavily promoting the debut for months.

Netflix has forged partnerships with Microsoft, Baskin-Robbins, Schwinn, Nike and Coca-Cola, among others.

The series has the advantage of having a lower production costs, unlike other Netflix hits such as “House of Cards” or “Orange in the New Black.”

By expanding its promotion into licensing Netflix is eying a way to cash in on the brand as well draw viewers to its service.