CBS touts ‘true journalism’ in election promo

CBS News has created yet another “original” phrase to describe its reporting — this time it’s “true journalism.”

This does not appear to be an official tagline like the “original reporting” one the network has used at both the network and local level for years.

It also appears, at least for now, to be focused on political reporting and journalism as the country heads closer to election day.

The spot emphasizes that the network’s goal is to provide content that lets viewers make up their own mind, which itself is a nice tie in to CBS’s “America Decides” election branding.

Featured in the promo are shots of both CBS News personalities and election themed stock footage.