Fox forgot to register FoxNFLEmergencyAlert.com domain used during NFL game gag — so someone else did

For more than a decade, it’s been well-established that if your TV broadcast features a fake website domain, you should buy that domain to (at the very least) prevent it from being exploited by somebody else. One particularly strong case of this was How I Met Your Mother‘s 2009 episode “Old King Clancy,” which referenced the site “canadiansexacts.org”; fortunately, the show bought that up and used it for its own purposes then, getting plenty of traffic from people who watched and discussed the episode (although it no longer appears to be active).