It looks like Michael Strahan will be on ‘GMA’ for at least this many more years
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Strahan, who joined “GMA” in 2016, has signed on for another four years at the top rated morning show, reports Variety.
The extension comes at a key time — “GMA” is enjoying a run at the top of the ratings but still has to figure out a formula to start beating “Today” in the adults 25-54 demo more consistently.
While “CBS Mornings” still trails both shows, the newly renamed and reformatted show, which also moved to a new studio just down the street for “GMA,” also added Nate Burleson, who is, like Strahan, a former NFLer turned sports analyst turned morning news anchor.
Some saw CBS’s decision to give him the third co-anchor spot on “Mornings” as a direct attempt to duplicate what ABC had done.
Strahan also hosts “The $100,000 Pyramid” for ABC and previously hosted an afternoon talk show that was canceled in favor of a hard news hour.
“GMA” reportedly made ABC $293.6 million in ad revenue in 2020 while also being a key part in helping the network promote other programming and fellow Disney owned properties.
Strahan also has a contract with Fox, which remains unchanged with his new deal at ABC.
Terms of the new deal were not disclosed.