MSNBC wins cable news battle with ‘March For Our Lives’ coverage

By Matt Collins Article may include affiliate links

MSNBC was number one in total viewers and a key demo during Saturday’s coverage of the historic “March for Our Lives” rallies, according to preliminary data from Nielsen released by MSNBC:

  • The “March for Our Lives” special from noon to 3 p.m. eastern on Saturday beat Fox News and CNN in A25-54 and in total viewers
  • MSNBC averaged 389,000 viewers A25-54 — the best MSNBC rating in that time period since Sept. 3, 2005 — and 1,812,000 total viewers — the best MSNBC rating since April 5, 2005
  • MSNBC’s full coverage and analysis of the rallies from 9 a.m. to 5 p.m. also beat Fox News and CNN in both A25-54 and total viewers
  • During this extended period, MSNBC averaged 330,000 viewers A25-54 — the best MSNBC rating in that time period since Jan. 21, 2017 — and 1,516,000 in total viewers — the best MSNBC rating since March 29, 2003
  • Other MSNBC programs on Saturday dominated cable news in A25-54, including “AM Joy” from 10 a.m. to 12 p.m. and a special “The Beat with Ari Melber” from 10 to 11 p.m
  • Additionally, every hour from 11 a.m. to 8 p.m. was number one in total viewers
  • Every hour between 9 a.m. and 2 a.m. on MSNBC also beat CNN in total viewers