People magazine launching syndicated TV show
The show will air on Meredith owned stations nationwide and be branded under the “People” name though an extended title is in the works, Variety reports.
Meredith bought Time Inc.’s magazine holdings in 2018, adding it to its existing publishing portfolio — though the namesake Time magazine would be sold off after the purchase.
The new show will focus on similar content as the People brand — including celebrity and entertainment news along with lifestyle and human interest stories.
This isn’t the magazine’s first foray into TV.
In 2006, People and Entertainment Weekly partnered to create a free ad supported online network called People/Entertainment Weekly Network. It was renamed as PeopleTV and continues to be available today.
Back in 1997 when CNN was a sister network of Time titles thanks to the Time-Warner merger, the cable channel produced co-branded programming with select magazines in the newly formed company.
CNN created the “NewsStand” brand for the show, which included partnerships with Time, People, Entertainment Weekly and Fortune, though the People iteration aired as “People in the News.”
The effort was marred, however, by a report on the debut episode of the “Time” branded show about purported sarin gas usage during the Vietnam War. The story was eventually retracted.