TikTok, NFL ink deal

The NFL is partnering with TikTok to launch its first official account and join forces to sell ads on the mobile video app.

• TikTok and the league will sell ads together so brands can sponsor the NFL’s content and hashtags.
• Just hours after launching its account, the NFL garnered nearly 260,000 fans.
• TikTok makes money by selling sponsored hashtags and traditional commercials along with shoppable experiences.