Weather Channel names host of its upcoming Quibi show
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Jordan Steele, who most recently worked at chief meteorologist at KING in Seattle, will join The Weather Channel and will be assigned to the Quibi show.
The Weather Channel inked a deal with Quibi in 2019 to be the exclusive weather provider for the startup video service that will focus on short clips.
The new show will be titled “Weather Today” and will launch April 6, 2020, the same day the service launches.
It will bepart of the “Daily Essentials” vertical on the platform.
“We’re excited to debut ‘Weather Today’ on Quibi and know that Jordan will do excellent work reporting the important weather stories from around the country to keep Quibi’s mobile audience up to date on the latest weather news,” said Tom O’Brien, president of The Weather Channel television network in a statement.
The show will run three to five minutes and air seven days a week providing top weather news and a national forecast.
“After months of searching for the right talent for this unique product, I’m thrilled we found Jordan and that he will be the weekday host of Weather Today,” said Nora Zimmett, chief content officer and EVP for The Weather Channel television network. “Jordan aligns with our brand well and is committed to keeping Quibi’s audience up-to-date on the weather news around them.”