What font is used in the new CBS logo?
By Matt Collins Article may include affiliate links
The new CBS logo uses the font TT Norms Pro from TypeType.
The geometric sans serif font has similarities to Proxima, a popular TV news font, and is being used across most of CBS’s divisions as part of a company wide rebranding.
It also appears to be the font the ViacomCBS logotype is based on.
Other divisions using various weights of the font include:
- CBS television network (previously used Didot followed by a variety of sans serifs)
- CBS News (previously used Didot as well)
- CBS Sports
- CBS Media Ventures (formally CBS Television Distribution)
- CBS Studios