After Shopify pulled the Mailchimp app for new users from the app store just days before Black Friday and Cyber Monday, the app did return just in time for BFCM.
- The app listing has been reactivated and was available for new installs as of Nov. 21, 2018, the day before Thanksgiving and just two days before Black Friday.
- However, the 11th hour reinstating of the integration still caused grumblings among Shopify and Mailchimp users since many store owners work on email marketing campaigns days or weeks in advance.
- Shopify had removed the app from the app store, reportedly in retaliation for Mailchimp announcing a deal with Square to offer shoppable landing pages.
- Shopify did allow existing users to continue using the integration, but new installations could not be implemented during the “blackout.”
- While Shopify was notably quiet about the matter — inquiries to the PR and support inbox all went unanswered, Mailchimp was more vocal about pointing the finger of blame to Shopify.
- Sources inside Shopify said that, after Shopify got wind of Mailchimp’s partnership with Square, this set off a tiff between the two companies.
- Additional inquiries to both companies about the future stability of the integration have also gone unanswered.
- Some merchants have expressed concern about the power Shopify holds over third party integrations — and its ability to discontinue them on a whim.
- Because of this, some merchants are considering alternatives, including more direct integration with email marketing providers (including Mailchimp).