‘Today All Day’ to try offering live cooking, fitness classes
“Today” is trying its hand at daily fitness and cooking classes that will be available exclusively on “Today All Day,” the morning show’s new streaming channel on its website and NBC Universal’s streamer Peacock.
Fitness classes will run Oct. 5 to 9, 2020, while cooking lessons are coming Oct. 12 to 16, 2020.
“Get Moving With…” fitness classes will be aimed at feeling energized and having fun. Viewers can tune in at 11 a.m. and 7 p.m. eastern to, stretch and move their way through a 30 minute exercise class lead by some of the country’s best known fitness personalities.
Instructors will include Isaac Boots (celebrity fitness trainer, choreographer and Broadway dancer), Ashley Everett (Beyoncé’s dance captain and founder of FitChoreo), Erin Opera (celebrity fitness trainer and veteran), and Jessamyn Stanley (Founder, The Underbelly Yoga). In addition, U.S. Olympians Ashleigh Johnson (gold medalist for US women’s water polo team), Meghan Musnicki (gold medalist for U.S. Women’s Rowing) and Adam Rippon (Bronze medalist in figure skating) will share tips for working out legs, arms and abs.
Then, during the week of Oct. 12, “Get Cooking With…” cooking classes and will allow viewers to sign up for shopping list emails delivered to their inbox in advance of the class. These classes will run at 5 and 9 p.m. eastern, putting them right before dinnertime in many markets.
“Get Cooking With…” chefs will include chef Nyesha Arrington (Bravo’s Top Chef), Jessie James Decker (singer/songwriter, reality TV personality and cookbook author), chef Aarón Sánchez (Food Network’s Chopped and philanthropist) and chef Geoffrey Zakarian (celebrity chef and restauranteur) with his daughters Anna and Madeleine (cookbook authors), along with “Today” anchor Al Roker.
Based on NBC’s announcement there are no plans to make these a permanent daily offering on the streaming service, but if they are well received they could become a mainstay.
No only do they provide unique, original programming for “Today All Day,” but they could be a key opportunity to incorporate personalities from across the NBCU family to include tight integration with sponsorships.