Comcast customers will get price ‘adjustments’

By Matt Collins Article may include affiliate links

Comcast continued to shed cable subscribers in the later part of 2019 and is now planning price “adjustments” for existing customers.

  • Comcast reported a loss of 149,000 cable subscribers in the fourth quarter of 2019.
  • Despite that, the company announced to investors it will implement price hikes on cable bundles starting early 2020.
  • In late 2019, there were reports that Comcast was contacting existing customers to lock them into cable contracts, presumably as a way to head off further defectors.
  • Meanwhile, broadband customers represented a better than expected 442,000 subscriber gain for Comcast in Q4.
  • Broadband subscriptions are typically required for users to access streaming services, including NBCUniversal’s Peacock service set for a July launch.
  • The company’s rather late entry into the streaming wars will have a free, ad supported version with limited content.
  • A $4.99 a month plan will unlock added content while a $9.99 per month plan will remove ads.
  • Comcast will offer its own Xfinity subscribers the $4.99 plan for free, while they can upgrade and remove ads for an additional $4.99 (it has also signed a deal with Cox cable to bring the service to its subscribers under a similar arrangement).