Aldi’s line of baby care products Little Journey logo design

For its line of baby care and food items, including diapers, snacks and wipes, Aldi uses the owned brand name “Little Journey.”

  • The logo design includes a tag-like shape with light gray “stitching effects.”
  • The word “little” appears in all lowercase letters in a script font.
  • “Journey,” meanwhile, is in all caps, with each letter slightly tweaked.
  • A baby handprint is placed in the upper right corner.