For its line of baby care and food items, including diapers, snacks and wipes, Aldi uses the owned brand name “Little Journey.”
- The logo design includes a tag-like shape with light gray “stitching effects.”
- The word “little” appears in all lowercase letters in a script font.
- “Journey,” meanwhile, is in all caps, with each letter slightly tweaked.
- A baby handprint is placed in the upper right corner.